At first I just worked as much as I could and put it everywhere I thought people would look. Good marketing is always relentless persistence. For self promotion, the key is to determine what it is about your personality that makes you “you.” Next step is to take what you’ve learned about yourself, your hard work, and just put it out there. With Twitter, Tumblr, and Facebook, you have a great set of options to reach people right away and that will get the ball rolling. The rest is just maintenance from there. Make sure you never stop.